REH - It's Her Backwards

REH Liquids is a female founded liquids store in Fitzroy, we curate a range of locally made liquids for your enjoyment

REH Liquids isn’t just a bottle shop. We are a vibe, a mood, a movement.

Born from our shared passion & mother and daughter duo, we’re redefining how women drink. Boldly, beautifully, and on their own terms.

Every bottle we curate is more than just a sip; it’s a story. A celebration of Australian makers, female founders, and drinks designed for you.

Curation Criteria

Our product range is guided by three core criteria

  • Is it mindful of people and the planet?

    We keep it conscious. Sustainability, local sourcing, and planet-friendly packaging matter. Sip smarter, knowing your drink does good.

  • Is it unique, chic, and worth trying?

    Our picks are never basic. From limited-batch cocktails to innovative non-alcoholic blends, we curate drinks that excite your taste buds and your Instagram feed.

  • Does it tell a story worth sharing?

    Behind every sip is a story. We champion local creators and women-led brands who pour heart, heritage, and purpose into their craft.

Meet The Founders

  • Charlotte

    The creative force behind REH, Charlotte is all about stylish living, innovative drinks, and empowering women in business

  • Joelene

    The heart of REH, Joelene brings a wealth of expertise, passion, and her signature warmth to everything we create.